Sprite’s biggest campaign in Nepal – “Sprite University of Freshology” came to an exciting end with its Wet N Wild Graduation Party on Saturday, July 30.
The party turned out to be a huge bash and witnessed an enthusiastic crowd of over 600 Fresh Thinkers. All of the attendees had won the invitation to attend the Graduation Party through their Fresh Thinking either on the Ground Activation or the Freshology Contest in print and radio.
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The event took place at Hotel Shahanshah, Dhapasi with the Party Nepal DJ spinning music, as the iconic Sprite Professor entertained the crowd with his Fresh Contests. These included the Best Fresh Jump contest, Fresh Proposal Contest, Best Message contest and the Best Pool Dance Team. Winners for each of the challenges walked away with exciting hampers handed out by the Professor.
"To all those who are suffering from the scarcity of water, DRINK SPRITE, SAVE
WATER" was the message that won one of the Fresh Thinkers Ramesh Parajuli the prize for the Best Message.
As soon as DJ Jaya from India started spinning her collection of electro, house and Bollywood house tracks, there was just no stopping the party. The crowd went into a craze, and made the best use of the pool dancing to the beats of her music.
The winners for the Sprite Freshology Contest were also awarded iPods at the event. One of such winners, Mahesh Adhikari said: “I am so happy to be attending this super cool party on a warm summer day. I am very excited that Sprite has acknowledged my Fresh Thinking, and given me a cool iPod. See, it
has already helped me connect with some good looking female friends here”.
All the Graduates at Sprite’s University also got a Degree of Freshology as they enjoyed the recognition with their friends and the professor.
The entire campaign has created Fresh Ripples in the cold drink industry in the country and has moved Sprite further higher as the Most Preferred Lime & Lemon drink across Nepal. As per the company sources at Bottlers Nepal Limited, this is one of the most successful campaigns ever for Brand Sprite in Nepal after the success of Sprite Band Challenge- the rock band hunt program.